Information Overload

July 18th, 2008

A.D.D. = Information Overload or Massive Opportunities?

Any other Marketers battle with their ADD on a daily basis? Are you bouncing from one project to the next without seeing any real results? Has it been weeks, months, or years… and you still haven’t made at least $1,000 online?

Are you “Information Overloaded?”

I used to be right there with you…

ADD is such a double-edged sword. It makes us more creative than others, but on the other hand, we could bounce around from one idea and project to the next our entire lives and never get anything accomplished if we’re not careful.

For YEARS I went in circles and bounced around from one project to the next and didn’t really accomplish too much.

Several years ago, I was at Barnes and Noble and saw a book about ADD. I started to flip through the pages and realized, “So this is what has been wrong with me for so many years!”

I saw that the author lived and had an office here in Houston and I met with her, paid her a TON of money to have some tests done on me, and the results… (which I already knew) I was a poster child/adult for someone with ADD.

However, my conversation with her lead me to really begin researching ADD on my own now that I could finally pinpoint “what was wrong with me” that drove me, my family, teachers, friends, etc. crazy for so many years.

Anyway, where I’m going with all of this, is that if you are new to Internet Marketing or Affiliate Marketing and you have ADD, I HIGHLY suggest that you spend a lot of time figuring out your own plans as to how you will tame your ADD and use it to your advantage.

I’m sure that there are hundreds of thousands of products that sit dormant on people’s hard drives that are 50% completed… 75%… even 100% completed and they gave up on it to move to the next project.

I can tell you first-hand after having more than 30 jobs, investigating 1,000’s of opportunities, and now working for myself full-time over the last 6 years or whatever it is now, that if you are really going to dive into Internet Marketing, it’s the TOUGHEST playing field for those of us with ADD.

It’s so easy to get “Information Overload” here because there are 1,000’s of things to learn, 1000’s of directions to go in, 10,000’s of people all trying to tell you which direction to go in, and so on.

However, You can use ADD to your advantage in the Internet Marketing world.

Unlike techies and programmers, our minds can spot opportunities easily. Ideas flow to us. We can come up with new marketing ideas at the drop of a hat. We’re the right-brained thinkers, while the programmers and techies are the left-brained thinkers.

Once you’re ready to pull the trigger in the Internet Marketing world and you have some great ideas for products that you’ve researched, find some partners who are more left-brained than you. They will help keep you grounded and focused on the task at hand because they usually won’t stop until the product is 100% completed.

Be upfront with them and let them know how you work and you’ll need help staying focused on the current project.

Do this over and over again while documenting what you’re doing and you’ll begin to help create new habits that’ll make the projects going forward a heck of a lot easier.

Thankfully for me, I’ve created my own crazy methods on how I stay on track that work for me. Would they work for everyone? Heck no. Some of them are totally crazy - but they work for me. I’m also lucky to have a wife who also works full-time from home with me who is a left-brained thinker and keeps me grounded when I often drift off.

Also, as a side-note… In my experience working with programmers/designers/etc. if you ever find someone who is BOTH a great left and right brained thinker (They can program and design the best of the best stuff AND they can also market products like crazy), do WHATEVER you can to keep this person happy.

Those people are like finding GOLD. They are not easy to find as usually they do not offer their services, or they charge massive amounts of money for their services. (Six-figures plus percentages of the company, for example.)

So to sum this up, fellow Marketer with ADD, if I were starting all over again, I would first spend more time figuring out what I could do to stay focused, learn how my brain really works, and find the right people to surround myself with. If I did that when I first dove into the marketing world many years ago, I would have saved years of going in circles driving myself crazy and wondering what in the heck I was doing wrong.

Hope this helps. :)

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